7 Lines: UAE’s new logo revealed

Published on Authored by C to I News Desk

The UAE has revealed its Nation Brand logo for the next 50 years. Named ‘7 Lines’, the logo represents the seven emirates that form the United Arab Emirates and is based on the colours of the UAE flag and the shape of the country. 

Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai and Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, announced the new logo that will represent the visual media identity of the UAE to the world, as part of its nation brand.

49 Emirati artists from the seven emirates participated in a logo designing designing contest to decide the UAE’s logo for the next 50 years.

Three logos – 'Emirates in Calligraphy', 'The Palm' and '7 Lines' were shortlisted for the voting phase. 

The three logos that were shortlisted for the voting phase, from which '7 Lines' emerged the winner and will represent the UAE Nation Brand for the next 50 years. Photo Courtesy: Twitter
The three logos that were shortlisted for the voting phase, from which '7 Lines' emerged the winner and will represent the UAE Nation Brand for the next 50 years. Photo Courtesy: Twitter

The online campaign to choose the logo saw more than 10 million votes from across the world, in exchange for which 10 million trees will be planted globally by UAE. 

All sectors and institutions in the UAE will now start using the new logo to represent the Emirates to the world.