Online marketplace Pepperfry's co-founder Ambareesh Murty breathed his last after suffering a cardiac arrest in Leh, the company's other co-founder, Ashish Shah, broke the news.
He was 51.
Shah wrote on X: "Extremely devastated to inform that my friend, mentor, brother, soulmate @AmbareeshMurty is no more."
"Lost him yesterday night to a cardiac arrest at Leh. Please pray for him and for strength to his family and near ones," he said.
Pepperfry is a popular online marketplace for furniture and home decor.
A bike enthusiast, Murty was on a motorcycle trip from Mumbai to Leh when the tragic incident happened, media reports said.
The 51-year-old completed his MBA from the Indian Institute of Management (IIM)-Calcutta.
His Instagram bio described him as: "Closet Sociopath, History Buff, Solo Rider, Furniture Salesman, Poker of Bears."
Meanwhile, people started to mourn his death by posting their reactions on X.
Writer Amish Tripathi wrote: "Terrible news. Ambi was my senior from IIM-C. A great guy. Our batch mates and I are all in shock… Sincere condolences to his family. "
Writer Harini Calamur said: "Deepest condolences. I am so so sorry."