Indian actor Hrithik Roshan slammed a new Apple advertisement and called it ‘ignorant’. On Friday (May 10), the Fighter actor took to his Instagram account and called out the company. For those unversed, Apple is facing backlash on social media as a new advertisement of iPad Pro shows an industrial press crushing several creative objects to develop an ultra-thin iPad.
Called the ‘Crush’ advertisement, the now-viral ad features several items like a guitar, a TV set, a piano, camera, books, paint cans, record players, and more, being crushed inside the new iPad Pro.
The song titled “All I Ever Need Is You” by Sonny and Cher has been used by the makers as the ad’s soundtrack. However, soon after Apple CEO Tim Cook shared the ad on his official social media accounts, social media users called it ‘destructive’, ‘heartbreaking’ and a ‘tech industry’s devastation of the cultural sectors’.
The advertisement did not go down well with the Dhoom 2 actor as well. He wrote on his Instagram story, “How sad and ignorant is the new Apple ad.” However, he did not name any product or name or tag anyone in his post.
Several Hollywood celebrities have also slammed the company for the ad. Actor Hugh Grant wrote, “The destruction of the human experience. Courtesy of Silicon Valley.” Actor-filmmaker Justine Bateman wrote, “Truly, what is wrong with you?”
(The article is published under a mutual content partnership arrangement between The Free Press Journal and Connected to India)