Goa, a western Indian state renowned for its sparkling coastline and vibrant nightlife, has long been one of the most popular travel destinations in the country.
Yet, beyond the bustling beaches lies a treasure trove of hidden gems — a world steeped in heritage, artistry, and local traditions. Colonial-era mansions, serene spice plantations, and lively markets all weave together the rich cultural tapestry of Goa.
To shine a spotlight on this lesser-known side of the state, Airbnb, in collaboration with the Goa Tourism Department, has launched Goa Unseen — a digital guidebook that takes travelers off the beaten path to explore the very soul of Goa.
The guidebook reveals the state’s hidden cultural treasures and heritage sites, inviting visitors to experience its untold stories.
Part of the Rediscover Goa campaign, the Goa Unseen guidebook aims to inspire travelers to venture beyond the typical tourist spots. It was launched in a special event attended by Rohan Khaunte, Goa’s Minister for Tourism; Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia; and actor Abhay Deol, who shares a deep, personal connection with the state.
Deol said, “Goa has always been a place of discovery for me, a sanctuary where creativity, nature, and community thrive. Over the years, I’ve been exploring its hidden gems – from lush forests, lesser-known beaches to unique local experiences – all of which have inspired my journey. Through ‘Goa Unseen,’ I’m excited to share this side of Goa and invite travelers to experience its true essence. With Airbnb, I hope you’ll find your own connection to Goa’s vibrant soul.”
The Goa Unseen guidebook has been curated with insights from local experts who offer a fresh, authentic perspective of the state.
Contributors include culinary maestro Avinash Martins, food writer Nolan Mascarenhas, artist, and content creator Siddharth Kerkar, GoaGetterr founder Garv Vohra, travel writer Insia Lacewalla, and TV host and content creator Scarlett Rose.
Each of them has shared their personal favourite recommendations for Goa — from off-the-beaten-path cultural landmarks, to secret culinary delights, and immersive local experiences — that will help travelers uncover Goa’s true essence.
Goa continues to be one of the most popular destinations for Airbnb in India, and the platform has witnessed an over 20 percent increase in bookings for Goa in 2024 compared to 2023. This surge highlights the increasing interest in the state as a prime vacation spot for tourists from around the world.
Particularly, South Goa has seen a significant uptick in bookings, with an over 25 percent rise in bookings in 2024 versus the previous year. This growth is a testament to travelers seeking new experiences beyond Goa’s well-known hotspots, with many now exploring the state’s serene hinterlands and vibrant local culture.
Elaborating Airbnb’s growth in the state, Bajaj, said, “Goa has always been a key destination for Airbnb in India, and through initiatives like ‘Rediscover Goa’ and the launch of ‘Goa Unseen’, in partnership with the Goa Tourism Department, we are striving to showcase the state’s rich cultural heritage, dynamic communities, and unique accommodations. With a growing community of hospitality entrepreneurs, Airbnb remains committed to fostering responsible tourism and helping travelers experience the authentic, lesser-known side of Goa.”
Commenting on the Rediscover Goa 2.0 campaign & Goa Unseen guidebook, Tourism Minister Khaunte said, “Tourism is the backbone of Goa’s economy, and our focus on regenerative tourism ensures that its benefits reach local businesses, communities, and a new generation of entrepreneurs. By encouraging homestays, particularly in rural Goa, and empowering women and youth, we are aligning with our Honorable Prime Minister’s vision of Nari Shakti and Yuva Shakti.
“Furthering our MoU with Airbnb on initiatives like the ‘Goa Unseen’ guidebook, we offer travelers an authentic Goan experience—one that extends beyond the popular hotspots and into the heart of our Goa Beyond Beaches. We are excited to partner with Airbnb once again and look forward to welcoming travelers from around the world to discover the true essence of Goa,” the minister added.
