US-based global ticketing platform Eventbrite has launched its first localised platform in the Asian market in Singapore yesterday.
Eventbrite allows anyone to create, share, find and attend events that fuel their passions and enrich their lives. The company has grown into a global ticketing and event technology platform that powers live experiences in 170 countries around the world.
Research conducted by Roy Morgan in conjunction with Eventbrite revealed that 95% of Singaporeans attended an event in the past 12 months; with almost half of those surveyed said they intend to attend more within the next year.
There has been an increase in the number of events which actually spurred the decision to set up a localised platform and meet Singapore’s growing appetite for live experiences.
“Singapore is a nation where live experiences are deeply woven into the cultural fabric. From its dynamic arts festivals to its world-famous food scene, there’s always something new and exciting to do in the Lion City; and it’s a market we view as strategic to Eventbrite’s long-term success in the Asia Pacific region,” Phil Silverstone, General Manager, Asia Pacific said in a statement.
“We’ve been closely tracking the events market in Singapore and are excited about the quality and breadth of events taking place. Following strong organic growth of our platform in-market, we’re pleased to deliver a localised offering that will help Singaporean event creators be even more successful and look forward to deepening our understanding of the local market to best serve their needs now, and into the future,” he added.
Singapore has already used Eventbrite for over 90,000 events, with payments made possible through PayPay.
Eventbrite was founded by Julia Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006. The company has more than 1,000 employees in 14 offices around the world.
