In a first-of-its-kind collaboration, KFC India has teamed up with popular YouTuber CarryMinati (Ajey Nagar) to launch a new menu item โ Saucy Popcorn.
The limited-edition offering marks the first time a Gen Z Internet personality has co-created a product with the brand in India.
The new item features KFCโs classic Chicken Popcorn tossed in a spicy and tangy Nashville sauce, bringing CarryMinatiโs signature style and taste to the iconic snack.
Priced at INR 199 (USD 2.31), the Saucy Popcorn is aimed at the internet-savvy generation and will be available across KFC outlets in India for a limited time starting April 11.
The product also comes in special-edition packaging featuring CarryMinati and includes a spork โ an idea credited to the YouTuber himself, designed for ease of snacking during gaming sessions.
With over 67 million followers across platforms, CarryMinati is one of Indiaโs most influential digital creators, and the collaboration signals a growing trend of brands leveraging social media icons to connect with younger audiences.
