Popular ice cream brand Kwality Wall’s announce the launch of its new Twister brand in India. Known for its unique three-layered stick design, Twister is popular among ice cream lovers in over 25 countries.
Recognizing the need for a refreshing treat during hot summer hours among Indians, Kwality Wall’s is introducing the new Twister in two exciting variants.
Twister Mango — swirls of mango and creamy vanilla wrapped around a tangy strawberry core and Twister Pineapple — swirls of creamy pineapple and sour lemon wrapped around a tangy strawberry core.
Twister is targeted at young Indians with a unique shape that is designed to delight young consumers with less than 65 calories per serving.
Adding to the enjoyment of the summer season, Kwality Wall’s is releasing a first-of-its-kind promotion in India, wherein consumers will get a chance to win from ‘30 Lakh Free Ice Candies’ (3 million). This offer can be redeemed at more than 1 lakh (100,000) stores across India.
Kwality Wall’s has also recently launched a new multi-media campaign for Twister – bringing to life a refreshing Twister World for this summer. In addition, a fun and eye-catching consumer promotional film will be launched to excite consumers about the offer.
Toloy Tanridagli, Head of Ice Cream Business, HUL, said, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 bn Euros and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”
Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group, further added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun—the kind that makes you forget everything else and just savor the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavors, making it an experience that’s as playful as it is delicious.”
