Magnum, known for its premium ice cream and Belgian chocolate, has launched a new flavour — Magnum Pistachio — marking its first major flavour addition in eight years. The new variant combines Magnum’s signature chocolate shell with rich, creamy pistachio, catering to fans of the viral Dubai Chocolate trend.
To launch the new flavour, Magnum has teamed up once again with popular Bollywood actress Kareena Kapoor Khan. The campaign focuses on luxury and indulgence, aligning with Magnum’s image of sophistication and pleasure.
With this launch, Magnum aims to offer a premium experience that goes beyond taste, positioning Pistachio as the next big treat for dessert lovers.
Talking about the collaboration, Kareena said, “This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand, and Magnum is everything I love and always a temptation worth giving into.”
“I’m so happy to launch Magnum’s latest creation — the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios — pure bliss! So, step inside my #PleasureStudio and have a taste. I hope you love it as much as I do,” she added.
Toloy Tanridagli, Head of Ice Cream Business, HUL, added, “With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India.”
“The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches,” Tanridagli said.
Vishal Bagade, Executive Creative Director, Lowe Lintas, said, “Launching Magnum Pistachio was a big responsibility which we at Lowe Lintas were more than happy to fulfill. Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”
