Indian language technology platform VerSe Innovation announced its foray into the global market, with the launch of Dailyhunt, a local language content platform, in the Middle East (ME) countries.
Media veteran Shekhar Iyer has been appointed as Director and General Manager of VerSe Innovation, MENA.
VerSe Innovation, whose proprietary technology powers Dailyhunt, has rolled out in the UAE, Saudi Arabia, Bahrain, Oman, Qatar, and Kuwait with its headquarters in Dubai. Dailyhunt has launched in the ME region with over 5,000 content partners catering to the UAE market.
The local language content platform will soon be partnering with news publishers including MENA Newswire, Al Khaleej, The Brew, Chalk Media, Brandknew, KKompany, Mudgal Kreations, Buzzing, Gulf Today, among others.
Commenting on the global expansion, Umang Bedi, Co-founder, VerSe Innovation said, “Dailyhunt has constantly strived to deliver content that has informed, enriched, and entertained audiences in different languages. There is a tremendous opportunity to tap into the unmet content needs of the Middle East market. In this strategic growth plan, we will soon expand Dailyhunt in MENA countries including Iraq, Iran, Israel, and Egypt, and support languages like Hebrew, Farsi, and Arabic.”
In his previous stints, Shekhar has worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times and in his new role, he will spearhead strategic and business development in the region.
Speaking about the launch and his appointment, Shekhar Iyer, Director and General Manager, VerSe Innovation, MENA said, "In addition to helping brands drive awareness, acquire users, and generate revenue, we are confident in enhancing the overall customer experience and deepening brand relationships. I look forward to building the largest local language content discovery platform for the MENA region."
Dailyhunt will be available on Web, Desktop, Mobile – PWA, and App (Android and IOS).
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