Singapore Airlines (SIA) has launched a new initiative to allow KrisFlyer members to donate their miles via the KrisPay app to buy edible treats for healthcare workers, conservancy workers, public transport operators, taxi drivers and migrant workers in Singapore.
Through the KrisPay It Forward, KrisFlyer members will be able to show their appreciation for the frontliners in the fight against the Covid-19 pandemic, as well as other unsung heroes in the community.
The project is part of the national carrier's #SIAcares initiative, SIA said in a press statement.
This campaign will run till July 15, or until the target of funding 50,000 treats with the donated miles, is met. SIA will match the donation with another 50,000 treats.
Each donation of 450 KrisPay miles (equivalent to SGD3) can purchase one treat. These include a samosa set, a muffin and bun set, a milk tea or green tea set, a doughnut set, and a curry puff set.
The food will be provided by KrisPay partners such as Anglo Indian Café and Bar, Cedele, Gong Cha, Krispy Kreme, Polar Puffs & Cakes, and Sakunthala’s Food Palace.
“This initiative provides a platform for KrisFlyer members to show their support for frontliners, and as well as many of the unsung heroes in our community," said JoAnn Tan, Acting Senior Vice President, Marketing Planning. "This is our small way of thanking them by giving them a well-deserved treat, and giving local businesses a boost at the same time.”
