Widely regarded as one of the most anticipated annual events in Singapore, The Singapore Grand Prix is a crown jewel not only for the city-state but also for the F1 fans.
With all the glitz and glamour surrounding the event, the sponsors arguably play a big part in it. For years now, Singapore Airlines (SIA) has played the role of the title sponsor of the mega event and it’ll remain that way for the next few years.
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According to an official news release, SIA has renewed its title sponsorship of the Formula 1 for another four years. The airline has been the title sponsor of the event for 11 years now, beginning with the 2014 edition of the race.
This latest extension will cover the event, which will continue to be called the Formula 1 Singapore Airlines Singapore Grand Prix.
The 2025 edition of Singapore Grand Prix is scheduled for 3 to 5 October at the Marina Bay Street Circuit.
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The new deal will remain in effect till the 2028 edition.
Renowned as one of F1’s premier events, the Singapore Grand Prix features drivers racing through the city streets against the spectacular backdrop of its night-time skyline.
The event has bolstered Singapore’s reputation as a business and tourism hub, with numerous international events and meetings organised to coincide with the race, complementing SIA’s global network.
Lee Lik Hsin, Chief Commercial Officer, Singapore Airlines, said, “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub. This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore.”
Emily Prazer, Chief Commercial Officer, Formula 1, said, “We are delighted that Singapore Airlines will continue as the Title Sponsor of the Formula 1 Singapore Airlines Singapore Grand Prix. Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come.”
