Hyderabad-based Ikonz Studios has launched the AI Digital Avatar of cricket legend Sourav Ganguly at a special event held on Thursday, April 10. at ITC Royal Bengal, Kolkata.
This launch ushers in a new era for digital representation and intellectual property management, with the avatar set to revolutionise multiple industries.
Ikonz has secured exclusive global rights to Ganguly’s voice, likeness, and mannerisms, allowing the creation of an avatar that authentically mirrors the charisma, energy, and presence of one of cricket’s most iconic figures.
Speaking at the launch, Sourav Ganguly expressed his excitement, stating, “I’m excited to see my digital avatar come to life and to explore its potential across sports, entertainment, education, and beyond. Ikonz’s commitment to authenticity and respect for my personal brand gives me full confidence in this partnership.”
Abinav Varma Kalidindi, CEO of Ikonz, highlighted the significance of the launch, saying, “Sourav Ganguly has always been at the forefront of cricketing excellence and innovation. With this digital avatar, we’re thrilled to bring his AI Avatar to new audiences and industries around the world.”
“Our team has harnessed cutting-edge AI, motion-capture, and neural-synthesis technologies to ensure the avatar speaks, moves, and emotes exactly as Mr. Ganguly would. We are also in the process of raising a substantial Series A round of $20-25 million in the next two to three months to further accelerate our growth and global expansion,” Kalidindi said.
The AI Digital Avatar of Ganguly is designed for integration into various applications, including personalized brand endorsements, advertising campaigns, banking and retail experiences, interactive podcasts, holograms, fan engagement, sports coaching, and educational content.
The launch marks a significant step in the convergence of AI and celebrity branding, setting the stage for new business opportunities and experiences in the digital age.
