The Singapore Press Holdings Radio (SPH Radio) has been awarded the tender for two radio frequencies – FM89.3 and FM96.3, which will be two new commercial free-to-air radio stations.
One of them will be a Chinese radio station catering to seniors above the age of 50. The station aims to support active ageing by providing seniors with lifestyle information covering health, wellness and retirement planning. It will also feature Chinese pop and “xin yao” entertainment music from the 80s and 90s. (Xin yao refers to a genre of folk songs unique to Singapore, which was part of a campus music movement back in the 1980s.)
The second station is aimed at raising financial literacy of listeners. It will be an English channel, looking to educate Professionals, Managers, Executives and Businessmen (PMEB), financial market participants as well as the general public on money matters.
Its programming will comprise of locally-produced bulletins and features that focus on market news updates, financial education, insurance planning, and CPF-related discussions. It will also cover a range of other topics ranging from dining, travel, health and career opportunities.
The two new stations by SPH Radio are expected to be launched this year 2017. This will bring the total number of local FM stations to 20.
