Global coffee chain Starbucks and iconic American comic strip Peanuts have teamed up to launch a global brand partnership that celebrates kindness, coffee, and community, an official news release state.
Starbucks stores in India are featuring an exclusive line of Peanuts-inspired merchandise since the partnership started on March 20.
The collection, which includes characters like Snoopy and the beloved Joe Kind Snoopy persona, embraces the core values of community and goodwill that both brands hold dear.
The collaboration is inspired by Peanuts’ message of kindness and connection, reflecting Starbucks’ ongoing commitment to making a positive impact in the communities it serves.
Joe Kind Snoopy, in particular, symbolizes the power of small acts of kindness in bringing people together. This theme aligns with Starbucks’ Global Month of Good, a tradition in which Starbucks employees around the world dedicate their time to volunteer with local non-profit organisations.
The collaboration underscores the belief that even the smallest acts of goodwill can have a profound effect on people’s lives.
This limited-edition Peanuts merchandise collection will be available in over 150 Starbucks stores across the country through April.
Buyers will be able to purchase eight new merchandise items, including the Peanuts Joe Kind Cup, the Peanuts Friendship Cup, the Island Cherry Blossom Mug, and the Pink Tumbler.
These items not only celebrate the Peanuts gang but also align with the spring-themed collection Starbucks introduced on March 16.
The Spring Collection features soft cherry blossom designs, pink and blue hues, and nature-inspired patterns that evoke the freshness of the season.
Starbucks has also urged its customers to share their own acts of kindness and join the global movement by posting on social media using the hashtag #GlobalMonthofGood.
