WATCH: Dogs turn models for Dolce & Gabbana new canine perfume, video goes viral

Do you love grooming your pet dog to make it look the best? Of course, every pet parent takes all the effort to keep their furry member of the family fit, fine, and perfect looking. While some might say dogs hate taking a shower, said nobody that they dislike grooming adorably. They rather enjoy the extra care one puts in to make them flaunt the best version of themselves. Moving over the basics of grooming and personal care, popular Italian luxury brand Dolce & Gabbana has introduced perfumes for pet dogs. And, the product, which was launched by the four-legged models, is going viral on social media.

The new dog perfume by Dolce & Gabbana. Photo courtesy: Free Press Journal
The new dog perfume by Dolce & Gabbana. Photo courtesy: Free Press Journal

Dolce & Gabbana gave the world a surprise by launching a perfume just for dogs who wishes to smell great. Fefé is the name of the perfume that is being described as “the new fragrance mist for dogs which is a tender blend of ylang ylang, musk, and sandalwood”.

The brand shared a series of posts on social media announcing their quirky launch, designed for well-groomed pets. It was learned that the dog perfume was inspired by popular fashion designer Domenico Dolce’s dog Fefe. A video from the perfume’s photoshoot captured Fefe and a few other doggos getting groomed and embracing the scent of Fefe perfume.

As the video surfaced online, it caught the attention of pet lovers and impressed them. They reacted to the dog perfume and said called the concept adorable. Thousands of Instagram users expressed their love and appreciation for this perfume meant for dogs. Some even shared GIFs showing dogs happy to hear this news. Cat lovers, meanwhile, asking the brand if there’s anything in store for cats.

(The article is published under a mutual content partnership arrangement between The Free Press Journal and Connected to India)