ZEE5 Global has appointed Manish Kalra as its Chief Business Officer, extending oversight to international markets apart from India, an official news release stated.
In his new capacity, Kalra will spearhead the strategic growth of ZEE5’s global footprint, alongside India, focusing on international audience engagement, partnerships, and market expansion, and drive the platform’s growth and profitability worldwide.
This leadership expansion aligns with ZEE5’s vision of strengthening its position in a dynamic digital landscape by providing high-quality, relevant content to a diverse global audience.
Kalra. who will utilize data-driven insights, aims to optimize content relevance, advance brand and platform metrics, and bolster both subscription and ad-based video-on-demand segments.
With more than 20 years of experience in the online business and marketing sectors, he has held key leadership roles across prominent organizations.
Before joining ZEE5 in 2020, he spent the last decade in roles such as Chief Marketing Officer, Chief Business Officer, and CEO at companies like Amazon, MakeMyTrip, HomeShop18, Dell, and Craftsvilla.
Kalra holds a master’s in business administration from XLRI, Jamshedpur, and a Bachelor’s degree in Mechanical Engineering from the Punjab Engineering College, Chandigarh.
